Marcelo Lewin, of the Pixel Heads Network recently posted an interview with Peter Coffee, platform evangelist for Salesforce.com.  Pixel Heads specializes in videos, blogs, and podcasts aimed at entertaining, informing, and teaching digital content authors.  

An interesting point Coffee brings up in the interview is the broad use of the term “platform” today.  He helps differentiate the requirements of scaling an application built on the Force.com platform versus on other platforms such as Facebook.  Some application developers are now finding out a kind of “cost of success.”  He says that while some Facebook application developers are happy to learn that their app is modestly popular, the Facebook platform is merely the gateway to their application and if they want to scale up to the masses, they’re facing increased hardware, bandwidth, and software costs to scale up their application.  The issue of scaling on Force.com is not an issue any Force.com developers need to worry about. 

To find out more about how Pixel Heads uses Salesforce.com and Amazon S3 for their network, you can catch it here.  There they talk about how the scaling of Amazon S3 allows them to serve their content worldwide to 10 or 10,000 people simultaneously without degraded performance or even any change made by Pixel Heads.  

It kind of goes back to the analogy of the power company.  I don’t have to worry about whether all my lights will go on in my house if I decide to illuminate them all at the same time.  The power company handles the load and I don’t need to call and request extra power, it’s just made available to me at a predetermined price.  

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